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Advertising

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Most community organisations need to advertise their services, and to raise money for their activities. This section of the Information Hub looks at some of the common legal issues which may arise for community organisations when advertising and raising money.

There are special laws and codes in Australia that apply to all advertising, including advertising by not-for-profits and community organisations, as well as to fundraising activities.

The laws of advertising apply to traditional advertising like TV commercials and newspaper advertisements, but also extend to signage, social media and even conversations.

Getting advertising wrong can lead to a breach of the law, and can damage the reputation of your organisation. 

The Not-for-profit Law Guide on Advertising in Australia provides an overview of the different laws that apply, and practical tips to help your organisation comply. It includes information regarding:

  • Australian Consumer Law including misleading or deceptive representations, unconscionable conduct and harassment
  • advertsing and the ASB, specifc media-based rules and intellectual property, and
  • online and email advertsing.

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