Welcome to the Information Hub. Please select the jurisdictions you are interested in reading about to filter content on this site. Content about Federal laws will display in addition to content about laws for any state or territory selected. You can change your selection at any time in this panel. Save & Close Cancel Find out more

Social Media

Please change your location to view this page.

This page contains content that does not match your current location

The internet, and especially social media, are increasingly becoming essential communication and marketing tools for not-for-profit community organisations. They can be a great way for your organisation to promote its cause and services, and to communicate with your community cheaply and quickly.

However, there are risks involved with social media use - especially because of the speed with which information travels on the internet, its global reach, and the lack of control that your organisation has once something goes online.

What is social media?

‘Social media' usually means a website, mobile application or technology that allows users to share and communicate information (‘content') online - either privately or publicly. Examples of social media include:

  • social networking sites (such as Facebook, Twitter and LinkedIn)
  • blogs
  • information sources (such as wikis)
  • video-sharing sites (such as You Tube)
  • photo-sharing sites (such as Flickr and Instagram), and 
  • other sites with user generated content elements (such as news sites which invite customers to post reviews).

There are a range of legal issues your organisation should know about in using different types of social media.

What are the legal issues?

Not-for-profit Law has developed a resource that deals with particular areas of concern for community organisations regarding the use of social media. The 'Social media and your organisation' fact sheet assumes some knowledge of intellectual property laws (copyright, trademarks). If you would like to read more about these laws, we recommend reading Not-for-profit Law's Intellectual Property Guide.

Social media and your organisation

Social media can impact your organisation in many ways. The fact sheet below outlines some key issues for community organisations, and strategies for reducing risk.  This fact sheet includes information about:

  • the most common forms of social media, Facebook and Twitter
  • the risks to your organisation involved with social media use, and
  • steps you can take to minimise risks and maximise benefits of using social media. 

Extra Resources

Subscribe to our newsletter

Subscribe to the Update

Subscribe to the Update

Subscribe to the monthly Not-for-profit Law Update for information on changes to the law, new resources, events and other sector news.

Subscribe